My approach to the Monarch brand consisted of demonstrating their commitment to building strongly-qualified teams delivering thoughtful care. Taking inspiration from the company’s namesake, I wanted to illustrate the transformational concept monarch butterflies symbolize and how the Monarch staff supports this transitional time.
This entailed creating a company logo based on brand identity, an area I particularly honed in on to ensure it illustrates both the visual intrigue and organizational message the client envisioned.
I began by putting pencil to paper, sketching out elementary concepts in order to build up to the bigger brand meaning.
I incorporated elements such as the letter ‘M,’ the wings and antenna of the Monarch butterfly, heart, home, human figures/silhouette, etc. The aim was to keep the logo design minimal, easy to interpret, reproducible, and convey the sense of care and calmness.
By introducing subtle visual elements throughout necessary components, such as intake forms and breakdown of available services, I ensured an easy online experience for all users while offering an inviting digital environment.
Another key priority during branding and development was the creation of a Careers page to support hiring efforts, with the intention of establishing a strong and professional online presence to attract high-caliber staff.
