For Monarch Care Services, I concentrated on building a brand identity that demonstrate their commitment to thoughtful care delivered by strongly-qualified teams. Taking inspiration from the company’s namesake, I wanted to illustrate the transformational concept monarch butterflies symbolize and how the Monarch staff supports individuals through their transitional time.
Establishing an impactful digital presence for Monarch involved:
In terms of a company logo, I particularly honed in on this aspect to ensure it embodied both the visual intrigue and organizational message the client envisioned.
I began by putting pencil to paper, sketching out elementary concepts in order to build up to the bigger brand meaning.
Exploring various symbolic elements, I aimed to keep the logo minimal, easy to interpret, reproducible, and convey the sense of care and calmness.
Throughout the website's development, I focused on integrating subtle visual elements into critical components, such as intuitive intake forms and clear breakdowns of available services, cultivating a seamless online experience for all users.
Another key priority was the creation of a Careers page to support hiring efforts, with the intention of establishing a strong and professional online presence to attract high-caliber staff.
