case study • Prototyping

Receipt Digitalization

The elimination of paper receipts presents a viable opportunity for advancing environmental sustainability.

For instance, receipts:

  • Consume over 3.6 million trees and 10 billion gallons of water annually in the U.S [1].
  • Produce emissions equal to 21,000 cars every year in Australia [2].
  • Use BPA (Bisphenol A), a chemical linked to diabetes, obesity, and hormone-related cancers, which 90% of Canadians are exposed to daily [3].

With worldwide retail sales projected to be an estimated $32.8 trillion USD by 2026 and around 30-40% of all online purchases being returned, the immense scale, activity, and impact of this sector is very evident [4], [5]. This dynamism points to the clear advantages of digitalizing receipts via TD MySpend app integration, like the reduction of paper waste, streamlining of retail and financial record-keeping processes, and the elevation of overall consumer experience.

Tools:

  • Figma
  • Google Forms

Role:

  • UI/UX Designer

Timeline:

  • 3 months

step 1:

Sprint 1—Receipt Digitization vs. Receipt Digitalization

My initial idea for digitization was a standalone app that connects to a user’s bank account, where with every purchase made, the app would retain a digital receipt.

However, through casual research and conversations about receipt management strategies with my family and friends, I uncovered the challenges surrounding security, app fatigue, and interoperability.

Competitive Analysis

Slip

1receipt

Sensibill

Company Info

  • Launched in 2022
  • Available in the United Kingdom
  • Launched in 2019
  • Available in Australia
  • Founded in 2013, acquired by Q2 Holdings, Inc. in 2022
  • Available worldwide

Partner Reach

  • 400+ stores
  • 8 stores live, 2 in progress
  • 22 POS partners
  • 15 channel partners
  • 2 solution partners
  • 150+ banks and technology companies (60+ million users)

End-User Services

  • Collect receipts in-app
  • Personalized offers and shopping recommendations
  • Gift receipt & referral feature launching soon
  • Smart receipt delivery via app scan at checkout
  • Folder & other rewards/membership card organization capabilities
  • End-to-end encryption
  • Spend Manager tool for tracking and personalized advice
  • Capture module for receipt upload and extraction

Partner Services

  • Cloud-based infrastructure
  • General Data Protection Regulation-compliant profiling
  • Slip API & Dashboard with customer insights
  • Send targeted promotions and track popular items via dashboard
  • Compact scanner for one-scan checkout
  • Pay-per-use pricing model
  • Spend Insights garnered from over 150 unique SKU-level points of data
  • Optical Character 
Recognition API and machine learning application for receipt and invoice extraction

Unique Value Proposition

  • Quick returns via QR code
  • 226% increase in newsletter sign-ups for their partner retailer Beyond Retro
  • rShield: private email for online receipts at any retailer
  • Earn 1receipt points that are convertible to cash
  • Proprietary dataset of 230,000+ merchants across 32 countries used to handle unstructured receipt formats

Company Info

  • Launched in 2022
  • Available in the United Kingdom

Partner Reach

  • 400+ stores

End-User Services

  • Collect receipts in-app
  • Personalized offers and shopping recommendations
  • Gift receipt & referral feature launching soon

Partner Services

  • Cloud-based infrastructure
  • General Data Protection Regulation-compliant profiling
  • Slip API & Dashboard with customer insights

Unique Value Proposition

  • Quick returns via QR code
  • 226% increase in newsletter sign-ups for their partner retailer Beyond Retro

Company Info

  • Launched in 2019
  • Available in Australia

Partner Reach

  • 8 stores live, 2 in progress
  • 22 POS partners
  • 15 channel partners
  • 2 solution partners

End-User Services

  • Smart receipt delivery via app scan at checkout
  • Folder & other rewards/membership card organization capabilities
  • End-to-end encryption

Partner Services

  • Send targeted promotions and track popular items via dashboard
  • Compact scanner for one-scan checkout
  • Pay-per-use pricing model

Unique Value Proposition

  • rShield: private email for online receipts at any retailer
  • Earn 1receipt points that are convertible to cash

Company Info

  • Founded in 2013, acquired by Q2 Holdings, Inc. in 2022
  • Available worldwide

Partner Reach

  • 150+ banks and technology companies (60+ million users)

End-User Services

  • Spend Manager tool for tracking and personalized advice
  • Capture module for receipt upload and extraction

Partner Services

  • Spend Insights garnered from over 150 unique SKU-level points of data
  • Optical Character 
Recognition API and machine learning application for receipt and invoice extraction

Unique Value Proposition

  • Proprietary dataset of 230,000+ merchants across 32 countries used to handle unstructured receipt formats

Personas

Market Trend Research

TLDR: There are significant consumer interests/government actions towards digital receipts across the globe.

A 2019 survey of consumers across Canada, France, Germany, Italy, Spain, Sweden, the U.K., and the U.S. found that [6]:
In 2021, a survey by Green America among American shoppers determined that [1]:
In addition, France officially ended the automatic printing of paper receipts in August 2023 [7]. European countries like Poland, Germany, and Romania, are also advancing e-invoicing efforts to cut paper use and support sustainability [7].

step 2:

From Sprint 1 to Sprint 2—Transitional Observations

TLDR: Gen Xers mostly preferred physical receipts compared to Gen Zers and Millennials, and while everyone saw the benefits of digital receipts, they were hesitant on the incorporation of AI to accelerate receipt digitalization.

Two informal surveys along with brief follow-up interviews amongst a panel of 5 men and 5 women (ages 20-55) were conducted to gather insights into users’ current receipt management habits and their attitudes toward receiving digital receipts via mobile apps.

Additionally, based on companies like Sensibill, which utilizes AI to parse and interpret financial data, I wondered whether incorporating this technology would be the obvious next step.

To summarize the results:

Adjustments to Endpoint

From these results I gathered that:

a) App fatigue impacts productivity. Embedding receipt digitization into a familiar banking app reduces the mental processing power required for learning a new app or functionality.

For example, three Fortune 500 companies learned that employees' focus and efficiency are disrupted when they spend a large amount of time switching between applications and websites [8].

b) Leveraging established privacy infrastructure is key. Utilizing TD MySpend as a base product ensures that security infrastructures are already in place to deal with sensitive financial data, increasing user trust and adoption likelihood.

Statistics Canada reported that banks accounted for the most cybersecurity incidents in 2017 at 47%, but, they were also more likely to implement security requirements [9].

c) Making real impact on environmental stewardship is also key. Through a reliable and high-use app like TD MySpend, I want to encourage and amplify more eco-conscious financial habits right at the POS.

Global email use produces CO₂ emissions equivalent to 63 million cars every year, highlighting the effects of receiving receipts even through email [6].

step 3:

Sprint 2—TD MySpend Integration

So why did I choose TD MySpend? I've been a longtime customer of TD and am very familiar with the app. It is also well-established, being offered by one of the “Big Five,” referring to the five largest Canadian banking institutions [10].

TD MySpend connects directly to users’ TD accounts to track and notify purchase activities in real time [11]. While it offers virtual receipts after transactions are completed, these are created by TD MySpend and not by the merchant [12].

My goal is to bridge this gap between transactions-to-consumers-to-financial record-keeping by laying the groundwork for its full digitalization.

Photos of the TD MySpend app from the App Store describing its features such as Insights Spending Meter, daily and monthly cash flow overview, viewing spending by category, and instant digital virtual receipts.Photos of TD MySpend app from the App Store describing its features such as Wish List, linking Personal Savings account, overview of monthly spending history, and spending notifications.

Low-Fidelity Prototype

Wireframe of lock screen notification.Wireframe of TD MySpend homepage.
Wireframe of TD MySpend showcasing date picker for Monthly Insights.Wireframe of Daily Digest section on app homepage.
Wireframe of Spending Spikes section on app homepage.Wireframe of Transactions page.
Wireframe of digital receipt view.Wireframe of the "back" of the receipt, including return policy and surveys.
Wireframe of a pop-up prompting the user to turn on notifications for a store they visited for the first time.Wireframe of Notification Preferences page where the user can set up notifications for shopping tips and offers, and store updates.

Low-Fidelity
Prototype

Prototype

User receives a lock-screen notification for recent purchase with a prompt to view digital receipt.

This takes the user to the homepage, where the user can access the digital receipt via the Transactions page or by clicking on the in-app notification.

Sprint 2 prototype of lock screen notification.Sprint 2 prototype of TD MySpend homepage featuring Spending Insights and digital receipt notification.

On the Transactions page, the user can tap on the receipt icon to view the receipt. The user can also “flip over” the receipt to see:

  • Store return policy
  • Offers/surveys/contests
  • Notification preferences
Sprint 2 prototype of Transactions page.Sprint 2 prototype of digital receipt view.Sprint 2 prototype of the "back" of the receipt, including return policy and surveys.

The notification preferences enables users to set up push notifications for shopping tips, offers, and updates.

Purchase at a new retailer produces a pop-up that enables users to turn notifications on, including a mini tutorial of where the notification preference setting is located.

Sprint 2 prototype of a pop-up prompting user to set up notifications for a first-time visited store.Sprint 2 prototype of a pop-up tutorial on how to set up notifications for a store.Sprint 2 prototype of Notification Preferences page.

step 3:

Sprint 3—Three Scalable Solutions

Looking back at Sprint 2, I found myself dissatisfied with my user flow, wireframe, and prototype in Sprint 2. The main gripes I had were:

  • The flow and design felt clunky and constrained. While I aimed to stay close to the original TD MySpend interface to maintain feasibility for real-world implementation, I inadvertently limited the full conceptualization of receipt digitalization.
  • The user flow lacked flexibility and practicality. It raised questions like: “Do customers really need their banking app to notify them of store offers?” and “Is it feasible for the digital receipts to have the exact same format as the paper format?

So, Sprint 3 explores three new design directions, each having a different degree of scalability and implementation effort.

Sprint 3 prototype of digital receipt notification on iPhone lock screen.Sprint 3 prototype of TD MySpend homepage featuring the current month's Spending Insights.Sprint 3 prototype of the app's Transactions page.
Sprint 3 prototype of a digital receipt's front view.Sprint 3 prototype of a digital receipt's back view which contain the merchant's return policy and surveys.Sprint 3 prototype of a user uploading a receipt to a transaction on the Transaction page.
Sprint 3 prototype of manually uploaded receipt view.Sprint 3 prototype of Receipts page.Sprint 3 prototype of return reminder set-up where the user can create reminders for returning an item.

The Solution

Solution 1: Manual Photo Uploads

  • Enable users to upload and attach photos of paper receipts to their purchase on the Transactions page.
  • Essentially marrying electronic receipt storage and the TD MySpend app.
  • The user can view all their receipts on the Receipts page.
  • This solution introduces a straightforward upload feature that allows users to store visual records of their receipts within the app, without relying on advanced AI processing or merchant-side integration.

Solution 2: Semi-Digitalization Through Standardization

  • User can still manually upload receipts, but receipts from participating merchants will automatically be uploaded in a digitized format.
  • The standardized digital format that merchants can customize (akin to business technology platforms like Square [13]), is done to simplify the digitizing process while maintaining visual consistency.
  • This also reduces reliance on image uploads while remaining Canada Revenue Agency (CRA)-compliant (as the receipts are original digital documents in a readable format [14]).

Solution 3: Digital Receipts For All

  • A universal standardized digital receipt format for all retailers are implemented thus completing the digitalization of paper receipts.
  • Users can set up reminders for items they want to return.
  • While customers still have the option of paper receipts, like the phasing out of the penny and single-use plastic bags in Canada, I am hoping it will become second nature for customers and retailers to ensure that receipts don’t, well, end up in nature.

step 4:

Reflection: System-Level Infrastructure for Receipt Management

While exploring receipt digitalization, I encountered Taiwan’s Uniform Invoice Lottery, run by the Ministry of Finance, which draws every two months with prizes of up to NT$10 million (approximately CAD$457,222) to encourage receipt collection and reduce tax evasion [16, 17].

As the name implies, receipts in Taiwan all have a standard format. They include an 8-digit lottery number and QR codes for scanning into cloud receipt mobile apps like the Ministry of Finance’s Uniform Invoice Lottery Redemption app [18, 19]:

Example of Taiwan's uniform receipt from 7-Eleven, which includes the store name, lottery year and month, the lottery number, date and time of purchase, purchase amount, and QR codes for mobile app upload.

This raised a larger question: Should digital receipt processing be managed federally, such as by CRA, rather than outsourced to banks or merchants?

From a design lens, this would:

If I were to move forward with a 4th Sprint, I would introduce a CRA-level approach. Possibly a web-based mobile application like their MyBenefits app that provides an overview of an individual's personalized benefit and credit information [20].

In conclusion, the digitalization of paper receipts is perhaps not only a product design challenge, but also a public infrastructure opportunity.

See My Work