case study • Prototyping

Receipt Digitalization

Paper receipts poses many challenges to the environment and public health. For instance, receipts:

Consume over

3.6 million trees

&

10 billion gallons of water

annually in the U.S[1].

Produce emissions equal

21,000 cars

every year in Australia[2].

Use BPA, a chemical linked to diabetes and obesity, which

90% of Canadians

are exposed to daily[3].

With global retail sales projected to reach $32.8 trillion USD by 2026, and around 30-40% of all online purchases being returned, the sector's immense scale, activity, and impact are evident[4], [5].

This case study explores the digitalization of receipts via TD MySpend app integration as a solution to reduce paper waste, streamline record-keeping, and enhance the overall consumer experience.

Tools:

  • Figma
  • Google Forms

Role:

  • UI/UX Designer

Timeline:

  • 3 months

step 1:

Sprint 1—Understanding the Current Landscape

My initial idea for digitalization was a standalone app. But first, I wanted to analyze the current landscape of digital receipt products.

Competitive Analysis

Slip

1receipt

Sensibill

Company Info

  • Launched in 2022
  • Available in the United Kingdom
  • Launched in 2019
  • Available in Australia
  • Founded in 2013, acquired by Q2 Holdings, Inc. in 2022
  • Available worldwide

Partner Reach

  • 400+ stores
  • 8 stores live, 2 in progress
  • 22 POS partners
  • 15 channel partners
  • 2 solution partners
  • 150+ banks and technology companies (60+ million users)

End-User Services

  • Collect receipts in-app
  • Personalized offers and shopping recommendations
  • Gift receipt & referral feature launching soon
  • Smart receipt delivery via app scan at checkout
  • Folder & other rewards/membership card organization capabilities
  • End-to-end encryption
  • Spend Manager tool for tracking and personalized advice
  • Capture module for receipt upload and extraction

Partner Services

  • Cloud-based infrastructure
  • General Data Protection Regulation-compliant profiling
  • Slip API & Dashboard with customer insights
  • Send targeted promotions and track popular items via dashboard
  • Compact scanner for one-scan checkout
  • Pay-per-use pricing model
  • Spend Insights garnered from over 150 unique SKU-level points of data
  • Optical Character 
Recognition API and machine learning application for receipt and invoice extraction

Unique Value Proposition

  • Quick returns via QR code
  • 226% increase in newsletter sign-ups for their partner retailer Beyond Retro
  • rShield: private email for online receipts at any retailer
  • Earn 1receipt points that are convertible to cash
  • Proprietary dataset of 230,000+ merchants across 32 countries used to handle unstructured receipt formats

Company Info

  • Launched in 2022
  • Available in the United Kingdom

Partner Reach

  • 400+ stores

End-User Services

  • Collect receipts in-app
  • Personalized offers and shopping recommendations
  • Gift receipt & referral feature launching soon

Partner Services

  • Cloud-based infrastructure
  • General Data Protection Regulation-compliant profiling
  • Slip API & Dashboard with customer insights

Unique Value Proposition

  • Quick returns via QR code
  • 226% increase in newsletter sign-ups for their partner retailer Beyond Retro

Company Info

  • Launched in 2019
  • Available in Australia

Partner Reach

  • 8 stores live, 2 in progress
  • 22 POS partners
  • 15 channel partners
  • 2 solution partners

End-User Services

  • Smart receipt delivery via app scan at checkout
  • Folder & other rewards/membership card organization capabilities
  • End-to-end encryption

Partner Services

  • Send targeted promotions and track popular items via dashboard
  • Compact scanner for one-scan checkout
  • Pay-per-use pricing model

Unique Value Proposition

  • rShield: private email for online receipts at any retailer
  • Earn 1receipt points that are convertible to cash

Company Info

  • Founded in 2013, acquired by Q2 Holdings, Inc. in 2022
  • Available worldwide

Partner Reach

  • 150+ banks and technology companies (60+ million users)

End-User Services

  • Spend Manager tool for tracking and personalized advice
  • Capture module for receipt upload and extraction

Partner Services

  • Spend Insights garnered from over 150 unique SKU-level points of data
  • Optical Character 
Recognition API and machine learning application for receipt and invoice extraction

Unique Value Proposition

  • Proprietary dataset of 230,000+ merchants across 32 countries used to handle unstructured receipt formats

Personas

Market Trend Research

My research found significant consumer interests/government actions towards digital receipts across the globe.

User readiness

86% of Americans want digital receipts for eco-friendliness and easier organization, while 55% of Canadians prefer them for their greener approach[1],[6].

Paint points

  • Nearly half of paper receipts are lost or discarded despite intentions to keep them[1].
  • 62% of Americans and 61% of Canadians expressed concern about their transactional history being used for unsolicited marketing[6].

Environmental & regulatory push

EU countries are reducing paper receipt use for sustainability (e.g., France ended automatic receipt printing in August 2023)[7].

step 2:

From Sprint 1 to Sprint 2—Evaluating User Needs & Strategic Adjustments

To deepen my understanding of receipt management behaviours and attitudes towards digital solutions, I conducted two informal surveys and follow-up interviews with 10 participants (ages 20–55). This qualitative data was crucial, especially considering advanced solutions like Sensibill's AI financial categorization.

Relevant findings:

  • Gen X participants, while preferring physical receipts, acknowledged the convenience of digital copies and were generally more diligent with storage.
  • Millennials and Gen Z were less inclined to keep receipts unless the purchase was large or important.
  • Most felt that adding AI at its current stage would not be particularly beneficial or advantageous.

Adjustments to Endpoint

From these results I gathered that:

1. App fatigue impacts productivity. Embedding digital receipts into a well-known banking app simplifies user adoption.

Three Fortune 500 companies learned that employees' focus and efficiency are disrupted when they spend a large amount of time switching between applications and websites[8].

2. Leveraging established privacy infrastructure is key. TD MySpend’s security infrastructure ensures sensitive financial data handling, boosting user trust and adoption.

Statistics Canada reported that banks accounted for the most cybersecurity incidents in 2017 at 47%, but, they were also more likely to implement security requirements[9].

3. Making real impact on environmental stewardship is also key. Through a reliable and high-use app like TD MySpend, I want to encourage and amplify more eco-conscious financial habits right at the POS.

Global email use produces CO₂ emissions equivalent to 63 million cars every year, highlighting the effects of e-receipts [6].

step 3:

Sprint 2—TD MySpend Integration (Initial Concept)

As a longtime customer of TD and its status as a well-established app from one of the “Big Five” Canadian banking institutions[10], I selected TD MySpend as a platform.

TD MySpend tracks and notifies purchases in real time[11], and while it offers virtual receipts after transactions are completed, these are not created by the merchant[12].

Photos of the TD MySpend app from the App Store describing its features such as Insights Spending Meter, daily and monthly cash flow overview, viewing spending by category, and instant digital virtual receipts.

My goal is to bridge the existing gap between transactions-to-consumers-to-financial record-keeping process by laying the groundwork for its full digitalization.

Low-Fidelity Prototype

Wireframe of lock screen notification.Wireframe of TD MySpend homepage.
Wireframe of TD MySpend showcasing date picker for Monthly Insights.Wireframe of Daily Digest section on app homepage.
Wireframe of Spending Spikes section on app homepage.Wireframe of Transactions page.
Wireframe of digital receipt view.Wireframe of the "back" of the receipt, including return policy and surveys.
Wireframe of a pop-up prompting the user to turn on notifications for a store they visited for the first time.Wireframe of Notification Preferences page where the user can set up notifications for shopping tips and offers, and store updates.

Mid-Fidelity
Prototype

Prototype

Better Access: User receives a lock-screen notification for recent purchase, taking them to the homepage where the digital receipt can be accessed.

Sprint 2 prototype of lock screen notification.Sprint 2 prototype of TD MySpend homepage featuring Spending Insights and digital receipt notification.

Transaction View: On the Transactions page, the user can tap on the receipt icon to view the receipt. The user can also “flip over” the receipt to see:

  • Store return policy
  • Offers/surveys/contests
  • Notification preferences
Sprint 2 prototype of Transactions page.Sprint 2 prototype of digital receipt view.Sprint 2 prototype of the "back" of the receipt, including return policy and surveys.

Tailored Notifications: Users can customize push notifications for shopping tips, offers, and updates.

When buying at a new retailer, users are prompted turn on notifications and get a mini tutorial on how to set them.

Sprint 2 prototype of a pop-up prompting user to set up notifications for a first-time visited store.Sprint 2 prototype of a pop-up tutorial on how to set up notifications for a store.Sprint 2 prototype of Notification Preferences page.

step 4:

Sprint 3—Three Scalable Solutions (The Second Concept)

Looking back at Sprint 2, I found myself dissatisfied as:

  • The flow and design felt clunky and constrained, limited by my adherence to the existing TD MySpend interface.
  • The user flow lacked flexibility and practicality. It raised questions like: “Do customers really need their banking app to notify them of store offers?” and “Is it feasible for the digital receipts to have the exact same format as the paper format?

So, Sprint 3 explores three new design directions, each varying in scalability and implementation effort.

Sprint 3 prototype of digital receipt notification on iPhone lock screen.Sprint 3 prototype of TD MySpend homepage featuring the current month's Spending Insights.Sprint 3 prototype of the app's Transactions page.
Sprint 3 prototype of a digital receipt's front view.Sprint 3 prototype of a digital receipt's back view which contain the merchant's return policy and surveys.Sprint 3 prototype of a user uploading a receipt to a transaction on the Transaction page.
Sprint 3 prototype of manually uploaded receipt view.Sprint 3 prototype of Receipts page.Sprint 3 prototype of return reminder set-up where the user can create reminders for returning an item.

The Solutions

Solution 1: Manual Photo Uploads

  • Functionality: Enables users to upload and attach photos of physical receipts to their corresponding transactions within the app. All uploaded receipts are then viewable on a dedicated "Receipts" page.
  • Benefit: A straightforward, low-tech feature for in-app receipt storage, not needing advanced AI processing or merchant-side integration.

Solution 2: Semi-Digitalization Through Standardization

  • Functionality: Users retain the option for manual uploads, but receipts from participating merchants are automatically attached in a standardized digital format. Merchants can customize this format (similar to platforms like Square[13]).
  • Benefit: Reduces reliance on image uploads while remaining Canada Revenue Agency (CRA)-compliant as the receipts are readable original digital documents [14].

Solution 3: Digital Receipts For All

  • Functionality: A universal standardized digital receipt format for all retailers, with the added capability for users to set return reminders.
  • Vision: While paper receipts remain an option, like the phasing out of the penny and single-use plastic bags in Canada, I am hoping it will become second nature for customers and retailers to ensure that receipts don’t, well, end up in nature.

step 5:

Reflection: System-Level Infrastructure for Receipt Management

While exploring, I encountered Taiwan’s Uniform Invoice Lottery that's run by the Ministry of Finance, offering prizes of up to NT$10 million (~CAD$457,222) to incentivize receipt collection and reduce tax evasion[16], [17], [18].

Example of Taiwan's uniform receipt from 7-Eleven, which includes the store name, lottery year and month, the lottery number, date and time of purchase, purchase amount, and QR codes for mobile app upload.

Considering this... Should digital receipt processing be managed federally, such as by CRA, rather than outsourced to banks or merchants?

A federal approach could:

For a hypothetical Sprint 4, I would introduce a CRA-level approach, drawing inspiration from existing services like their MyBenefits web-based mobile app[19].

In conclusion, the digitalization of paper receipts is perhaps not only a product design challenge, but also a public infrastructure opportunity.

See My Work